You learn through experience. Having staged high profile luxury events over the last 13 years I can confidently say that the hardest part of every one of them was to choose the right PR partner. This is what inspired me to launch Shorex own in-house PR team. We have experience in event management across many product categories including the yachting industry, private aviation, real estate, jewellery, fashion, automotive and toys. We are well-known for our creativity and execution skills in developing compelling and memorable events. Our trademark is poignant creative work that defines a brand with clarity and distinguishes it from competitors. We deliver results that are on time, on budget and designed to develop our clients’ business.

We combine:

• Professional and tested expertise in organising business events and road shows in the luxury sector

• Market-specific expertise

• Strategic communication skills and luxury sector media knowledge

• An extensive database of international luxury industry movers and shakers as well as the HNWI market

Unlike large PR firms, where once the contract is signed you deal with a junior PR consultant who is learning your business at your own expense, with Shorex you are dealing directly with one of the partners who are seasoned professionals in the luxury industry and have an in-depth understanding of the industry. We will be your partners through the whole process. Accountability and strict adherence to budget parameters have helped us to win our clients’ trust.

We adopt an outcome-driven approach focused on both strategic and tactical objectives.

We focus on cost effective programmes that lead to:  

• rapid client acquisition

• product exposure within a carefully selected target audience

• efficient networking with new potential partners

• successful product launches

• measurable awareness increase of the products and services in the relevant press

Our advice is grounded in deep experience running leading events for the luxury sector and helping hundreds of clients from all over the world with their communication and sales objectives.

Our programmes include: 

• Organisation of dedicated road shows and seminars

• Communication with the media

• Sales & marketing support

• Interactive media planning

• Database generation

• Research & Evaluation

• Market Research

• Brand Development

We believe that a successful PR strategy must support your business growth by increasing the interaction with your core audience, while helping you build your corporate reputation. Reputation is the most important asset for any organisation so Shorex is focused on helping clients understand, build and manage their reputations through a combination of public relations, marketing, events and other communication activities.

For an informal chat about your goals and requirements, please contact Inna Iranyi in London on +442074828102 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it