feft: Mark Moloney, right: Philippe Gelin
LONDON, UK – APRIL, 10, 2014 — Shorex Ltd. announced today that Trades Exhibitions Ltd – the organiser of Professional Beauty, the UK’s leading beauty exhibition – has acquired the Organic & Natural Beauty Show. The show was launched by Shorex Ltd on 2 & 3 June 2013 at London ExCeL and was the first event dedicated exclusively to natural and organic cosmetics, raw materials, ingredients and supplements, which gathered the support of all the leading European organic certification agencies.
The show will now run alongside Professional Beauty at London ExCeL and will benefit from the 30,000+ beauty professionals and trade buyers who visit the event every year. The next edition will take place on 22 & 23 February 2015.
Philippe Gelin, Managing Director of Shorex and Co-Founder of the Organic & Natural Beauty Show, said: “We are thrilled that Mark Moloney from Trades Exhibitions has decided to take over the show. Running the Organic & Natural Beauty Show alongside Professional Beauty at London ExCeL will benefit both events. Mark is a leading pioneer in the industry and I am confident that the Professional Beauty team can take the event to the next level. It is a strategic move that will be beneficial for the natural and organic beauty industry as a whole.”
Mark Moloney, Managing Director of Trades Exhibitions Ltd and Founder of Professional Beauty, said: “We’re delighted to add the Organic & Natural Beauty Show to our portfolio of flagship events for the beauty sector. The natural beauty market is growing and adding The Organic & Natural Beauty Show to Professional Beauty fits perfectly with our long term objective to establish the ExCeL London show as Europe’s leading beauty event.”
Trades Exhibitions have committed to dedicated marketing and promotion for The Organic & Natural Beauty show. Says marketing manager Chloe Skilton "Whilst there is an element of visitor cross-over between the two shows, it is vital that we keep the brand indentity of our new acquisition so that we can attract key distributors, store and specialist buyers and develop the event for the long term".
About the Organic & Natural Beauty Show
About Trades Exhibitions Ltd
Trades Exhibitions have staged Professional Beauty in London for 25 years and have sister exhibitions in Manchester and Dublin, as well as South Africa, India and Dubai.
About Shorex Ltd
Shorex is a media specialist and event organiser for the wealth management industry and the high-end luxury market. Shorex launched the Organic & Natural Beauty Show in 2013 to address a gap in the market in the fast growing market of natural and organic cosmetics.